Without symbols or illustrations, typography becomes the centrepiece, and the stylized company name becomes a visual landmark of the brand.

A monogram logo contains one to four letters, most commonly a company’s initials or first letter. It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual.

With a combination mark, a symbol can appear beside, on top, below or inside the text. It can even sometimes represent a letter in the company name.

A brandmark logo is a standalone image or symbol. This is a big risk for a new business that wants its name to be visible. These are best for brands that have already built-up brand recognition.

The elements of an emblem logo include vintage-style text inside of a container, (often a circle or other shape). Think of badges, seals or crests.