đź’¸An identifiable logo is incredibly important and valuable to the everyday business, but how many of us know the definition of a vector logo?
And because there’s a cost to the redrawn of a Vector logo, we often get asked the question: “why do I need to send you my logo in vector. Why can’t you print it from Jpg. or Png?
So, in short… here’s why…
Different printers and their software “see” differently, a redrawn, traced, vector logo makes it uniform with no surprises when you receive your final product.
Secondly, since vectors are based around formulas, a vector image can scale at high resolution to virtually unlimited sizes.
The visual representation of your logo portrays your company’s personality and brand – while helping people recognize your company.
With so much resting on the shoulders of your logo, it’s vital that it traverses the world in the proper type of file so it can maintain its clarity and usability .
đź’ˇA vector file can typically be described as a small, scalable, and editable image that provides designers infinite freedom when it comes to graphic design and illustration. As such, vector images are ideal for graphics such as company logos, banner ads, and other design images that often require scaling.
Vector images are made up of numerous individual, scalable objects, each defined by a mathematical equation. A series of geometric shapes are created by these equations, rather than pixels, rendering a non-resolution dependent image. This gives your designer the ability to resize you are without the loss of image quality. This is incredibly valuable since your logo will need to be clear and visually appealing in many different places and contexts.
👉A logo is more than just ink slapped on a piece of paper.
👉A logo is the foundation of your company’s image.
👉It is the reflection of your business, meant to set your company apart from your competition and leave an impression on your customers.
That’s a very important role given that we are visual beings with the ability to compute and process visual cues and stimuli in a matter of milliseconds.
Logos must pass an eye test.
Is it appealing?
Does the logo represent a company I want to do business with?
If your logo doesn’t pass the eye test because of being too blurry after scaling, for example, potential consumers, users, subscribers, or clients will glance over it without a second thought and move on to the next one.
So, if you want your logo to be redrawn, reach out to us, we can assist!
If your logo doesn’t pass the eye test because of being too blurry after scaling, for example, potential consumers, users, subscribers, or clients will glance over it without a second thought and move on to the next one.
So, if you want your logo to be redrawn, reach out to us, we can assist!
