The Dreaded Company Profile

😱The Dreaded Company Profile…

Whether you are starting out a new business, or have been in business for some time, it is important to ensure that you have a professionally written, good looking company profile – ready at any given time, and to be updated as you go along.

🔥An attractive company profile design says a lot about the company it presents. Aside from the content, the design is also an integral factor in creating a great functioning document.

In short - a company profile is a quick look into your company – your company’s resume if you will, allowing diverse groups of people to get a general idea of what your company’s products or services are about, its target market, its unique strengths, its track record, and whether it is a good entity to do business with (or not). And if your company profile’s content is written with care and designed well, it acts as an opportunity for the organization to differentiate itself from the crowd and competition.

🌈A company profile should reinforce and proliferate your brand’s authority in your respective niche or industry through a well-developed story. It is therefore important to invest some time in creating a good one. Here is how you can rely on your strengths without going overboard.

What should I include in a company overview?

👉Basic company information - Consider the company overview like an introduction for your business. (Company name, business structure and location)

👉Ownership and management team – Bring in the photos, show off your staff and offices.

👉Company history – Part of what makes your company unique is its history. And even start-ups have some history.

👉Mission and vision statement – What is the difference between a vision and a mission statement you ask?

💡A vision explains the future of a brand — where you want to go. Mission is how you will get there.

👉Product/service and customer - This section of the company overview is where you can share the practical details of your business. Talk about what product or service you supply and to whom you provide it. You can share some numbers here, but in general, save the numbers for later in your business plan.

👉Future goals - While concrete details and facts about your business are important to whoever is reading your company overview, it is also important to share your dreams and your vision. If you are writing a business plan for a business that is already in place, it’s very likely you’re looking for business financing to scale or solve a business problem. If you are just starting out, though, then it is likely you’re hoping to find start-up funding.

🎯The section on your future business goals should include a brief description of your growth goals for your business. Where you are now tells the reader a lot, but they also want to know where you plan to go.

👉Company overview - This should give the reader a general understanding of your business, your product or service, and your customer. If they are interested to know more, they will reach out to you for a meeting or take the time to read the rest of your business plan.

👉Contact Info - The usual - your website, social links, contact numbers etc.

🌼Keep It Simple - A company profile should not be too short. At the same time, being overly verbose can be detrimental too.

‼️Caution – But, as with everything in life, if you are not great at design or creating content, it is better to leave this to the experts, and if you feel that you are now at the stage where you can benefit from having an epic company profile, give us a shout, we are here to help, with the necessary writing and design skills for your brand - In fact, it is much cheaper and safer if you hire only one trusted professional to do the whole thing. 🏆

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