Ever wondered why website maintenance is important?
In short: Website Maintenance is the act of constantly reviewing your website for problems and errors, as well as keeping it updated and relevant. This should be done regularly so that your site remains healthy, that there is steady traffic to your site, and that your SEO and Google rankings remain strong.
What’s Included in Website Maintenance?
At least once a year, and after any updates, test your entire website. Check that all features work, that no links are broken, and that no information is outdated or incorrect. Bring in someone who is not affiliated with your company to evaluate the usability of your website.
Test whether your website works correctly in several versions of mainstream browsers at least once a year.
Test your Website’s Forms and Checkout Process
Make sure all your forms and checkout processes are working properly at least once every six months.
Clean Up the Website
Clean up your website at least once every six months from spam comments, unused plugins, unpublished pages, and posts, and images.
If something goes wrong with your website, backing it up can help you avoid losing a lot of time and money. If you have an automatic backup feature, test it once a month to make sure it is working. Complete a manual backup at least once a month if you do not have automatic backups.
Check your hosting providers, security providers, and other third-party software (e.g., WordPress) updates monthly. These updates ensure that your website’s functionality and security are up to date. If possible, apply patches as soon as they are available. If this seems like a daunting task, get a company to do this for you.
Review your website’s performance at least once a month using tools like Google Analytics. Examine your key performance indicators (KPIs) to ensure that your website is assisting you in achieving your objectives. Make the necessary changes and review your main metrics to improve your site’s results.
Test your website speed at least once a month, you can use the free platform such as Google PageSpeed Insights or GTmetrix and debug the issues.
Website Maintenance Improves Security
Security is the key reason for the importance of website maintenance. If your company uses a Content Management System (CMS) like WordPress, you will want to make sure it is up to date on software fixes and security updates. If you do not do so, hackers will have access to your website’s data.
Website Maintenance Boosts Site Traffic
Search engines like Google boost the rankings of websites that are updated frequently to offer the highest quality content to users. A higher ranking boosts your website’s popularity, increasing the chances that your content will show up as your target audience searches for relevant keywords. Adding useful content to your website, repairing broken links, removing redundant pages, and keeping your content up to date can help you attract new and returning visitors.
Website Maintenance Optimizes the Visitor Experience
Adding sharable content to your website on a regular basis, such as upcoming activities, image galleries, and blogs, gives your audience an idea of who you are and what you do. Include actionable things like a newsletter signup form and social media icons that connect to your organization’s profile to engage your audience. A well-maintained website aids in the promotion of your company’s image, job, and mission.
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Future Branding provides dependable and cost-effective website maintenance services with no long-term commitments. SEO, hosting, protection and updates, backups, assistance, and peace of mind are all services we provide. Consider contacting us if you are unsure if you are maintaining the health of your website.